Identity The process of creating the identity started with the name – what could a visual arts festival be called to reflect the nature of the area. ‘Flow’ and ‘Bright Coast’ were two of the many suggestions. In the end, ‘Coast’ was the perfect choice.
In terms of design, the final identity is simple and all various visual elements culminate into one powerful statement. We’ve used a modern typeface which has an essence of art deco to it (elements of the town reflect this including the signage to the local distillery). The type is spaced out to reflect the panoramic nature of the coastline. The notion of the coast is further defined by the intersecting lines which represent the cross-over between sea, land and sky. Finally, the colour is a sublime blue – and is specifically a colour which is seen in the sea and in the sky above the area.