We designed an identity to be used in-store and on-line for Silk Step – a retailer that sells designer shoes in the heart of Birmingham.
The market is essentially female, so the identity is feminine. There’s an inherent elegance with the shoe design and we have complimented this with a pink swirl. In general, the identity is literal – you can tell what the store is by the logo even before you see the product.
It’s elegant, expensive and aspirational in outlook.