One site good, two sites...?

Why we don't have two websites

We've thought about this one for a long time now and it was always going to be a tough call. As you may already know, we've been running as a well regarded design company for over seven years, but we've only been actively designing cards as greeting cards since 2009.

The greeting cards area of our business is very much key to us, but likewise the longstanding private clients we have are also equally important to us. To compound the dilemma, we create work for radically different markets.

We currently do work that spans the gamut all the way from children's books to serious systems design for local and national government. And then there's the greeting cards! Wouldn't it simply be better to have a site for our greeting cards and one for our private, bespoke design work?

We think not.

The big deal for us is that it is all design. We are, and will always be design-led through and through. It's what makes us tick, it's what keeps us pacing the room in search for that brand new idea and it's what we believe in.

So why would we feel the need to separate what we do? It is perhaps unlikely that a retailer who buys our greeting cards would offer us a bespoke project (never say never mind you), but the feedback we are getting seems to affirm our belief that even if there's something in particular that you want to see on our site, you like to see all the other stuff we do too. 

Who knows. As we grow, splitting into two distinct sites may be a better solution, but for this small company with high aspirations, right now it seems foolish to divide and hide what we do.